I offer this:
I don't object to the poster design. In fact, I kind of like it, although I would have done some things differently. But this marks the 938th time that "Terror has a new name" or some variation thereof has been used to promote a horror film. It's time to retire the line into the cliché wing of the Copywriter's Hall of Fame. Post haste.
Further, it doesn't even work in this case. Which name are they talking about? The Jacket? The copy line is near the actor's name, not the title. So does this mean that 'Brody' is the new name of terror? Maybe Knightley is. Her teeth are certainly scary, but I'm not sure they inspire terror in anybody. I think you'd have to be a bit dodgy in the heart to have anything to fear from either of these two.
Visually, this poster isn't an improvement on the first two, one of which offered up the ugliest picture yet seen of the not-so-attractive Keira Knightley. The first two were quite daring in their technique, which elevated them past the "big head" posters that they are. This new one is OK, but pushes no boundaries and plays it pathetically safe.