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As a reasonably-educated consumer who prefers organically-grown fruits and vegetables to the conventional, I often wonder why we've got these labels. After all, organically grown food is just food that hasn't been treated with anything whilst the intrepid farmer has been cultivating it. The so-called "conventional" on the other hand, means that the fruit or vegetable in question has been doused in chemicals to make it plumper, prevent bugs from eating it, etc. This bugs.